Fashion Marketing: Life Cycle
What is a Fashion Life Cycle?: The product life cycle shows the stages a product goes through over time in relation to its sales and time the trends are around for. Whilst individual products have their own life cycles it is important also to understand the wider market trends.
Fad Fashion: The fad fashion has the shortest life cycle. It is typically a style that is adopted by a particular sub-culture or younger groups for a short period of time. There has been many fad fashion pieces other years such as leg warmers and and scooby bands. But, for example, The 'Shutter Glasses' that were originally big in the 1980's were back in 2008 due to a popular rap artist Kanye West wearing them in his performances. The 'Shutter Glasses' was the craze for all ages for a temporary time. As the 'Shutter glasses' were around for a short period of time after the craze was over the glasses were just thrown away and never seen again... Thank Fashion God.
The Life Cycle of 'Fad Fashion' would last a month.
Fashion: Fashion product life cycles last a shorter time than basic product life cycles but longer than the Fad Fashion products.
Fashion is a style of the time or season. A large number of people adopt a
style at a particular time. When it is no longer adopted by many, a fashion
product life cycle ends. An example of a Fashion product is any trend that is 'In' for that season, For Spring/Summer 2014 the trends are Monochrome, Floral, Pastel and many more. This also includes garments such as leather jackets and clashing prints on garments.
The life cycle for 'Fashion' would be around for two/three months, Depending on each season.
The life cycle for 'Fashion' would be around for two/three months, Depending on each season.
Classic Fashion: Classic fashion styles are the looks that last thought out the year and appear flattering on almost anyone. Classic styles are always a demonstration of truly refined taste.
Classic fashion always starts with the simplest of ideas and is timeless. The colours that are used are always muted and plain, this gives adds to the clasic look of the garments. For example, A mens suite is a very classic piece, There hasn't really been any changes to look of the suite over time, this includes the colour and style. The fit of the suite may change due to better knowlege and tailoering over time, but that is expected. Another example of classic fashion is a Little Black Dress, This never goes out of style and worn correctly can look amazing.
The life cycle of 'Classic Fashion' would be all year around'
Haute Couture and Elite Fashion : Now, Its a little different for Haute couture and Elite fashion items as they come into a category of there own when it comes to the Life cycle. As haute couture garments are normally one off pieces which is either too expensive or vintage to end up in a land fill right after you have worn it a couple of times, Oh no.. the item is normally auctioned off or sold to another lucky owner which carriers on that garments life cycle. Its the same with Elite, You wouldn't just throw away a item that took you two years to save up for, no, You would sell it. Once you have decided to sell it, it again extends the life cycle of that item. The only time you may see an Elite Fashion item at the land fill would be once you have worn it to death and it falling apart in your hands.. but then at least you got your moneys worth.
I have searched and searched in need of an idea and item that could fall into each of these categories, I will tell you know its hard... But I have finally thought and find a item that falls into Fad, Fashion, Basic and I guess Classic Fashion.. SOCKS. Yes, Socks can fall into each category. For Fad Fashion; You would have the crazy colourful socks with three dimensional Pom Poms and colourful stripes all over the socks. For Fashion; Would be the socks that you would class as 'In Trend', Maybe following the same colour palettes as the garments you would see. For Classic/ Basic Fashion; Just your bog standard black socks.
Included into 'Classic Fashion' could be your everyday wear, a piece that really never goes out of fashion, this can link to 'Fashion'. For example, Having a black and white pair of converse would be your piece that never goes out of fashion due to it being simple and fashionable all year around, Now the 'Fashion' side would be a pair on converse like these floral ones that would be in for just a season.
Basic Fashion: Basic fashion is the essential items of clothing. The life cycle for your good old basic products are generally the longest due to it being basic, in other words everyone needs they all the time. For example, a basic product would be socks, Everyone needs socks, just your plain black, white or navy blue socks. Another example would be nightwear, again, everyone has some form of nightwear. Every shop would stock your basic items of clothing, including the big supermarket chains such as Tesco and Asda.
Haute Couture and Elite Fashion : Now, Its a little different for Haute couture and Elite fashion items as they come into a category of there own when it comes to the Life cycle. As haute couture garments are normally one off pieces which is either too expensive or vintage to end up in a land fill right after you have worn it a couple of times, Oh no.. the item is normally auctioned off or sold to another lucky owner which carriers on that garments life cycle. Its the same with Elite, You wouldn't just throw away a item that took you two years to save up for, no, You would sell it. Once you have decided to sell it, it again extends the life cycle of that item. The only time you may see an Elite Fashion item at the land fill would be once you have worn it to death and it falling apart in your hands.. but then at least you got your moneys worth.
I have searched and searched in need of an idea and item that could fall into each of these categories, I will tell you know its hard... But I have finally thought and find a item that falls into Fad, Fashion, Basic and I guess Classic Fashion.. SOCKS. Yes, Socks can fall into each category. For Fad Fashion; You would have the crazy colourful socks with three dimensional Pom Poms and colourful stripes all over the socks. For Fashion; Would be the socks that you would class as 'In Trend', Maybe following the same colour palettes as the garments you would see. For Classic/ Basic Fashion; Just your bog standard black socks.
Fashion marketing is all about understanding the life cycle of a product and how to best market it to consumers. In this blog post, we'll take a look at the fashion marketing life cycle and some tips on how to make the most of it.
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