Trend and Forecasting
What is a Fashion Forecaster?: A fashion forecaster is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming season. Fashion forecasting applies to all levels within the fashion industry, Such as Haute Couture, ready-to-wear, mass market and street wear. Fashion forecasters are responsible for attracting consumers and helping retail businesses and designers sell their brands.
What does a Fashion Forecaster do?: A fashion trend forecaster researches what the future trends will emerge in the next season's style. The job requires extensive research on a regular basis by using observations of the public, the internet and meeting with designers. The fashion forecaster builds close relationships with magazines, newspapers and fashion designers. A forecaster keeps a close eye on competition to stay ahead of 'the race' within fashion.
What does a Fashion Forecaster do?: A fashion trend forecaster researches what the future trends will emerge in the next season's style. The job requires extensive research on a regular basis by using observations of the public, the internet and meeting with designers. The fashion forecaster builds close relationships with magazines, newspapers and fashion designers. A forecaster keeps a close eye on competition to stay ahead of 'the race' within fashion.
This is a yearly fashion calender for 2014:
What is Trend Prediction?: Trend Prediction is were fashion forecasters will predict what styles are in for the next seasons to come, Predicting from the next season to year years down the line. Then Fashion forecasters put together a book that indicates the colours, trims, styles, fabrics, themes, influences and accessories. It is then available to buy for any one that is involved in fashion or enjoys looking and being up-to-date with fashion as well as small businesses. Bigger businesses such as Asda have their own fashion forecaster, This fashion forecaster will soul-ly focus on some colours and styles to condense into the companies own collection, taking certain colours, textures and themes. This then links with trend prediction as they will start to do this process a year before the season will arrive.
This is an example of Trend Prediction for S/S 15:
I think that having trends that can be predicted years ahead can be great, It allows all sorts of people, like, fashion students and companies to look into the fashion future and have a gander in whats going to be 'in', But the thing is, fashion is moving at a very fast pace and we all may get carried away and rush into a trend that are years ahead and haven't had a rest to wear this years fashion. I mean, Its great for companies that fashion forest, but for your 'run of the mill' mum may not get a look in at fashion forecasting so at least there is some surprise and magic left to be had.
I think that having trends that can be predicted years ahead can be great, It allows all sorts of people, like, fashion students and companies to look into the fashion future and have a gander in whats going to be 'in', But the thing is, fashion is moving at a very fast pace and we all may get carried away and rush into a trend that are years ahead and haven't had a rest to wear this years fashion. I mean, Its great for companies that fashion forest, but for your 'run of the mill' mum may not get a look in at fashion forecasting so at least there is some surprise and magic left to be had.
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